A list of Ben & Jerry’s ice cream briefly appeared on Xbox Game Pass, but what appeared to be an erroneous app was actually a rudimentary shooting gallery in disguise.
Titled XBET_Test_Product_4, the game appeared on Xbox Game Pass with an icon depicting a bowl of Ben & Jerry’s ice cream. Several reddit (opens in new tab) users shared the list, which was nested among the usual list of Game Pass titles.
Downloading the app opened a simple shooting mini-game that can be played on touchscreen devices. The game had no title, although the words “DirectX first-person game sample” were in the top left corner, next to a “Windows platform samples” watermark.
The game appears to have been added to Game Pass by mistake and has since been removed. You can check out the in-game footage, captured before it disappeared, below:
What was the Xbox Game Pass Ben & Jerry’s game?
Despite its icon, the game has no connection to Ben & Jerry’s and is actually a sample game produced by Microsoft used to introduce programmers to DirectX and other development tools. A tutorial on how to create the game – which is simply titled Direct3D game sample – can be found at Microsoft website (opens in new tab)and you can even download the backend code from a dedicated page (opens in new tab).
The game itself is a simple first-person shooter gallery. It challenges you to shoot balls at a series of floating targets while avoiding obstacles. In some levels you will have to hit all targets within a time limit, while in others you will have to hit them in a certain order. Complete all six levels and you’ll get a final score.
The game was likely added to Game Pass as part of the platform’s backend development. It was possibly being used to test how games appear on the Xbox Game Pass dashboard and almost certainly shouldn’t be visible to gamers.
It appears that there is, in fact, no Ben & Jerry’s game coming to Xbox Game Pass, with the ice cream image used simply as a placeholder image. But it’s appropriate – showing a Ben & Jerry’s “Half Baked” ice cream container.
At the same time as it appeared on Game Pass, the game also appeared on the Microsoft Store for $4.07 – about £3.61 / AU$6.13. It’s unclear whether it was actually possible to buy the game, although its reviews section was filled with ironic comments praising its brilliant gameplay.