As the launch of 5G is imminent, there is widespread anticipation about what this actually entails. Telecoms solutions provider Ericsson conducted a study, which reportedly reflects “the views of 300 million daily smartphone users in urban India”, and says that more than 100 million users with 5G-ready smartphones want to upgrade to a 5G subscription. in 2023, while more than half of them are open to upgrading to a higher data tier plan in the next 12 months. In the last two years, India has witnessed a threefold increase in the number of smartphone users who own a 5G handset.
The study report, titled ‘Promise of 5G’ in India, carried out by Ericsson ConsumerLab, said that the intention to upgrade to 5G in urban India is twice as high as in markets such as the UK and US, where 5G has already been released.
Video streaming and gaming industry set for better times
The study said 5G network superiority could emerge as a consumer loyalty factor, with 59% of smartphone users aiming to upgrade to 5G within the first 12 months. Among those planning to upgrade to 5G, 36% plan to turn to the best 5G network provider when it becomes available. He said 60% of early adopters who already own a 5G-capable phone expect 5G to bring innovative new apps, which are considered more attractive than better coverage. These users are willing to pay a 45% premium for the plan combined with an innovative experience as long as their expectations are met, Ericsson added.
As expected, gamers and those watching streaming video have high expectations on 5G. This will lead to an increase in consumption of the new high-resolution video streaming format and cloud gaming. “7 out of 10 of current smartphone users are eager to improve streaming video quality when they switch to 5G. 5G-ready users are already using more digital services compared to 4G users – 60% of 5G-ready users are already engaged today with more than three digital services.”
The study tested 27 different 5G enhanced services with Indian consumers to reveal the top 10 services Indian consumers want in their 5G plans. These include: Health and Fitness, 360 degree live video streaming. cloud gaming, 5G TV bundle, virtual meeting space, immersive education, best place event experience, interactive calling, location-based AR shopping and VR shopping.
Ericsson launches new 5G radios
Jasmeet Sethi, Head of Ericsson ConsumerLab, said: “The transition to 5G provides an opportunity for service providers in India to strengthen their position in the consumer market, with a focus on 5G quality and availability. expectations of early adopters to successfully monetize 5G.”
Ericsson also announced the launch of the ultra-lightweight Massive MIMO 32T32R radios as the best choice for India’s needs – AIR 3219 and AIR 3268 (Antenna Integrated Radio). These 5G radios, which will be produced in India, are energy efficient and come with coverage enhancing features like Uplink Booster that make them very relevant for a densely populated country like India.
“These radios are designed for 5G mid-band Massive MIMO performance to deliver the benefits of simplicity of deployment and improved energy efficiency. With their reduced weight, these Ericsson radios facilitate installations on towers, roofs, poles and walls,” the company said. .