Reliance Industries Chairman and Managing Director Mukesh Ambani at the 45th Annual General Meeting said digital is a central and rapidly growing theme for the company’s media business as it prepares to embrace the 5G revolution. “Our partnership with Bodhi Tree, James Murdoch, Uday Shankar and Paramount Global will help Viacom18 with additional talent bandwidth and allow us to build a world-class media and entertainment business,” he said.
The entertainment arm of the Viacom18 group is looking to aggressively invest in film rights and original content for its OTT platform. He said Viacom18 made a high-decibel entry into the sport by bundling the Indian Premier League (IPL) digital rights for the next five years.
IPL telecast to get a digital makeover
Remember that last June, Viacom18 won the IPL streaming rights in an intense auction. Viacom18 came out with the digital rights for Rs 20,500 crore.
And Viacom18 wants to make a big impact on broadcasting in its rookie season through streaming that will be distinctly different from the typical broadcast experience. Akash Ambani, President of Reliance Jio Infocomm, gave details of how the deployment of 5G services will make IPL broadcast interactive.
The IPL broadcast on OTT next season will have multiple video streams and viewers will be able to choose which camera angle they want to watch the match. Streaming will be in 4K or ultra high definition. Until now, broadcasting and streaming of sports has been done in Standard Definition and High Definition.
“The big difference you can see is that, due to JioAirFiber’s Giga-bit speeds, we can now provide not just one video stream, but multiple video streams, showing multiple camera angles at the same time, and also in ultra-high resolution. high resolution. nition,” said Akash Ambani. This means viewers can dynamically choose which camera angle they want to focus on, while still having a preview of other video streams. “This makes each game truly immersive, even better than the real game experience, as well as customized to suit each viewer’s preferences.” JioAirFiber is the company’s single-device, wireless 5G Wi-Fi hotspot in a home.
And that’s not all. Akash added, “You can even watch a party with your friends via live video calls no matter where they are in India, almost as if you were watching a match sitting together in a stadium. With JioAirFiber’s ultra-low latency, things like multiplayer and cloud games work even better on big screens in your home.”