There is a general feeling in India that viewers are switching to app-based streamers and ditching DTH services. In this case, DTH services are forced to go the extra mile to retain customers. It’s no wonder they’re doubling down on customers with value-added services, niche products, and budget plans to lower monthly bills.
Tata Play (formerly Tata Sky), leader in the DTH segment, is leading in this regard. Just a few days ago, it announced a channel on its DTH platform called South Talkies, which broadcasts Hindi dubs of popular South Indian hits.
And today, Tata Play announced new affordable packages for its subscribers that aim to make the service more affordable, which in these times of rampant inflation can cut ice with the public.
Tata Play super savings packs: how to get them
There are a variety of Tata Play Super Saver packages, and they are tailored to suit the viewing sensibilities and tastes of subscribers in different regions of the country. For example, a subscriber in Chennai or a subscriber who speaks Tamil can choose a super affordable package that offers channels of their choice.
Similarly, Hindi Super Value Pack is loaded with Hindi channels like Star Plus, SET, Colors, Zee TV, Star Gold, Sony Max, Zee Cinema, Colors Cineplex, Aaj Tak, NDTV and 203 other channels for just Rs 249.
“Entertainment is a basic human need. However, rising prices are forcing people to make a choice between necessities like food and fuel and discretionary spending like entertainment. As the country’s largest content distributor, we take it upon ourselves to make the more affordable entertainment.” Harit Nagpal, MD and CEO of Tata Play, said.
The new packages and pricing are available to all new and existing customers in India. Subscribers can take advantage of the new Super Saver Packs by visiting their nearest Tata Play retailer or by visiting www.Tataplay.com.
Existing subscribers can find the new ‘Super Saver Packs’ under the Manage Packs tab in the Tata Play mobile app.
Tata Play understood that the only way to retain subscribers is to reduce the price of packages. Just in March this year, Tata Play reduced the price of channel packs by almost Rs 30 to Rs 100 monthly. It also released a ‘Binge Starter’ package, starting at Rs 49, to include content from OTT platforms. Tata Play is a joint venture between Tata Sons and The Walt Disney Company.