Nothing Shows New Headphones at Fashion Week, But I Need More Than Runway Looks

What do you do if you’re a forward-thinking upstart tech company interested in changing the ‘once-half-OnePlus’ image? You show off your new headphones coquettishly at London Fashion Week, not exactly revealing any new information about them – no, not even a scrap of information. Anything.

Founder Carl Pei has never taken a specific path when it comes to Nothing, and this recent fashion stunt is no exception. Nothing products were showcased during designer Chet Lo’s SS23 show (part of this year’s London Fashion Week), including the brand-new headphones case and Nothing Phone 1 – with its striking lights shining on the translucent stretchy bag inside. .

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