The toughest challenge for Netflix in India is getting their content slate right. The platform is already accused of — not without reason, one would say — of being focused on South Bombay types (a euphemism for the sophisticated Hindi audience). His choice of original films, like the more recent Darlings — which, by the way, we think are average — is clearly a reflection of that.
But it’s not like Netflix isn’t aware of these criticisms, and the platform has been working consciously to get its content out there. But it still needs to do more, as its choices for its ‘unscripted’ shows and series also seem to cater to the segment it’s supposedly partial to.
But it’s clear that Netflix is doubling down on real stories as opposed to make-believe. Recently Tanya Bami, Head of Series at Netflix India, said, “We are home to unscripted content that is fresh and compelling, and has the power to connect with audiences in India and beyond.”
The streamer yesterday revealed its upcoming unscripted list and, among others, features a slew of new titles, from dating to crime, and also has hits like Indian Matchmaking and The Fabulous Lives of Bollywood Wives.
What’s on the Netflix Content List
In an announcement, Netflix India said, “Favourites return as Netflix brings back two of its spiciest shows – Indian Matchmaking and Fabulous Lives of Bollywood Lives. Providing the sweetest escape, both shows are chock full of drama, fights and lots of laughs! Sima Aunty returns with a second season where some stars line up and some matches fade. On the other hand, Maheep Kapoor, Bhavana Panday, Seema Kiran Sajdeh and Neelam Kothari Soni are bringing back hot flashes, new passions and more drama in Season 2 that is bigger, bolder and fabulous!”
New Netflix shows include Social Currency, in which eight popular influencers will compete for 21 days without their social media handles and building their identities from scratch. There’s also IRL—In Real Love, a dating program that looks to see if real love will win over virtual love.
Among the new shows is also the highly anticipated and highly anticipated documentary Nayanthara: Beyond the Fairytale. It will follow Lady Superstar in southern Nayanthara, and her love and marriage to filmmaker Vignesh Shivan.
Then there’s the new true crime show Mumbai Mafia: Police vs The Underworld, which will document the battle between police and underworld organized crime groups in 1990s Mumbai.
Netfilx has also included the second part of Indian Predator: The Diary of a Serial Killer on this list, which follows the previous Indian Predator: Butcher of Delhi docuseries.