Meta is reversing yet another one of its projects by shutting down its Facebook Gaming app on Android and iOS smartphones starting October 28, 2022.
The news was delivered to Facebook Gaming users today via a direct notice from the Facebook Gaming team, informing them that after that date, Facebook Gaming will be relegated to the Gaming tab in the regular Facebook app and Facebook in your browser. web.
So whether you’re an avid fan of a Facebook Gaming streamer or you’re a content creator on the platform, there’s still not much need to panic. That said, this is a good reminder to think about exploring opportunities on rival platforms alongside your Facebook Gaming venture, should the service be further rolled back.
Analysis: Is Facebook Gaming Doomed?
This Facebook Gaming app cancellation is far from the first we’ve seen this year. Facebook Live Shopping, Facebook Podcasts, Meta’s Novi digital wallet and its alleged rival Apple Watch have all gone down the dodo path. These moves are part of Meta’s ongoing efforts to improve its financial performance by cutting back on unprofitable ventures.
But now Facebook Gaming has performed quite lightly, with only its app being dropped, could we see it scale back even further? It is certainly possible, but it is not an inescapable conclusion.
Meta’s response to Twitch and YouTube streaming may not be as high-profile as its rivals, but the platform has still managed to pull in around 1.4 billion views so far this year (via Streamlabs (opens in new tab)). Sure, that’s a little behind the 11.8 billion and 2.3 billion views gained by Twitch and YouTube, respectively, but the platform is far from doomed at the moment.
Instead, it seems likely that Meta is just making its services more streamlined. If the general Facebook app offers everything that Facebook Gaming offers and more, why would people download the app with fewer features? And if it’s not popular, why should Meta keep wasting resources to develop it?
As pointed out by On the edge (opens in new tab), YouTube made a similar move with its Gaming app in 2019, and its live streaming and gaming services are still active today. ,
We’ll have to wait and see what Meta cancels next, but for now it looks like Facebook Gaming won’t be returning to the chopping block for a while longer.