GoPro Hero 11 Black Launch Live: It’s New Action Camera Day for GoPro and DJI

Update

These leaked images from WinFuture suggest that the Hero 11 Black will look almost identical to the Hero 10 Black. (Image credit: WinFuture)

Some might find it disappointing that the Hero 11 Black looks almost identical to the Hero 10 Black, at least in WinFuture leaked images (opens in new tab). If these images are correct, it’s hard to see physical changes in today’s model, which was nearly identical to the Hero 9 Black except for a tougher lens.

But I’m not that bothered. While it was nice to see innovations like an edge-to-edge display or even a second lens, GoPros are practical, pocket-sized tools. And any additional features are likely to have knock-on effects on battery life and usability.

For me, the classic Hero design is now hard to improve on. But I’m really interested to see what’s changed on the inside – and also how much GoPro managed to fit into this mini version. If there aren’t too many compromises and it’s cheaper than the Hero 11 Black, it could become the most popular GoPro model.

A teaser for the GoPro Hero 11 Black

(Image credit: GoPro)

Okay, enough of the misty-eyed nostalgia for now. What exactly do we expect to see from GoPro and DJI today?

GoPro is expected to revamp its action camera lineup quite spectacularly. The launch teaser released yesterday shows two cameras under the name Hero 11 – a standard model that looks like the Hero 10 Black and a smaller one that looks like the Hero 11 Black Mini.

This would be the biggest change to the GoPro lineup for a few years. The Mini, which appeared in leaks of WinFuture (opens in new tab), presumably would be the new base Hero model. Or could the current Hero 10 Black have a price drop and take that title? We’ll find out in less than an hour and a half.

The original GoPro GP Hero action camera

The original 2005 GoPro ‘GP Hero’. Yes, it’s a film camera. (Image credit: GoPro)

It’s fair to say that GoPros have come a long way in the 20 years since the company was founded. Above is the first GoPro from 2005 – incredibly, it was a disposable 35mm film camera housed inside a waterproof case.

There was no video recording and you had to manually wind it. It simply came with a strap for surfers to mount it on their wrists. There’s a big leap between that origin story and the amazing promotional videos that GoPro makes today, which to me is a small part of their charm.

The DJI FPV drone flying alongside the GoPro Karma

(Image credit: Future)

So why are GoPro and DJI releasing new action cameras an hour apart today? The backstory is quite fascinating. The two companies have been on a collision course since GoPro made the ill-fated decision to enter the drone space with the GoPro Karma (above right) seven years ago.

Back then, DJI’s Phantom drone didn’t have its own camera, but it was compatible with GoPros. So the two companies discussed a partnership to make a drone. DJI founder and CEO Frank Wang revealed this in a 2015 interview with Forbes (opens in new tab) (opens in new tab), revealing that negotiations stalled because GoPro “treated us like original equipment manufacturers”.

With DJI “unwilling to be someone else’s accessory”, the two companies went their separate ways – and have been competing head-on ever since. GoPro’s Karma drone was a disaster, but now it’s making action cameras like the Hero 10 Black Bones for drones. And DJI is making drones, like the DJI FPV above, as well as action cameras, like the one we expect to see today just an hour before the GoPro launch.

It’s getting tough – and that’s fun and good for anyone looking to buy an action camera.

On paper, the GoPro launch will likely be the bigger of the two. That’s because its poster shows two Hero 11 Black action cameras, including a new smaller model that could be the Hero 11 Black Mini.

You can tune in to the official release today on the YouTube page above at 9am EDT / 2pm BST / 11pm AEST. This is likely to be a pre-recording rather than a live event, but given the amount expected to be announced, it will be worth sneaking into a ‘meeting’ to tune in.

For a primer on all the rumors, check out our GoPro Hero 11 Black roundup. It also contains our wish list for the next GoPro flagship, which I’ll be ticking or red-penciling during launch, as a gadget exam moderator.

Okay, first – let’s confirm when and where you can tune in to these two big releases from GoPro and DJI.

DJI has surreptitiously scheduled the action cam launch to take place an hour before GoPro at 8 am EDT / 1 pm BST / 10 pm AEST. You can watch his big reveal on the YouTube page above.

For a taste of what’s to come, check out our DJI Osmo Action 3 rumored roundup. Spoiler alert: Expected to be an updated version of his original 2019 DJI Osmo Action. But surprises are always possible with DJI.

Hi, I’m Mark (Camera Editor at ) and I’m going to walk you through what is probably the biggest day for action cameras. This might sound like industrial-strength hyperbole, but I’ve been covering and using action cameras for several years since the Hero 6 Black. And I’ve definitely never seen two releases this big happen within an hour of each other.

It’s going to be a fun day, especially since there’s a tasty ‘GoPro vs DJI’ subplot going on. Stay tuned for regular updates as I’ll delve deeper into the story of why these two camera giants are seemingly facing off, UFC-style, on the same day. So, as the releases get closer, we’ll be digging into the rumors to see what we’re likely to get and how they stack up.

Leave a Reply

Your email address will not be published.