Google has announced several changes to its core search functionality, focusing on making searching the web a faster and more convenient process, and much more.
announced in your search in conference (opens in new tab)All of these changes will roll out in the US in the future, and the first big introduction is that shortcuts to various tools will be brought in, nestled just below the search bar.
It’s things like an icon for translating text with the camera, or identifying a song by humming it, or even helping with a homework problem through the camera – common tasks you might need and now can be accessed quickly with a tap on the relevant shortcut.
In this case, the feature is coming to Google’s iOS app in the US (English language) to begin with, and a wider rollout will no doubt follow.
In terms of making the main search faster and more intuitive, Google is introducing topic options that appear directly below the search box as you type a query. The example Google gives is someone typing a search for ‘best cities in Mexico’ and after entering that text, various suggestions to complete the query appear – such as ‘for families’, ‘for expats’, ‘for retirement’ , and so on. These are the most likely options you will need and will hopefully allow you to quickly finish your query with a simple tap.
Again, this feature will be rolling out in the US to begin with, in the “next few months” Google informs us, and the same goes for the remaining features we’re about to explore.
Next are the details presented by a search, which again in Google’s example of searching a city will now prominently include visual stories and video clips of people who have visited that particular place. The emphasis is on imparting more practical information, such as tips on how to get around the city, how to travel there, or what to do during your stay, rather than just, say, historical or geographical facts, for example (not that you not receive part of it as results).
After a search, suggestion buttons will also appear below the search box, pointing to other topics you might want to explore, such as the beaches in the city you’re going to visit – just tap on them and dive even deeper for more suggestions if needed.
Finally, Google tells us that it’s revamping the way search results are presented to “better reflect the way people explore topics,” meaning that as you scroll down, related topics will be highlighted. Following the city example provided, these subjects include results related to local cuisine and recipes, musical traditions, art, and so on.
Analysis: Some robust changes to move with the times
The overall goal here, then, is to make searching easier and faster, as we mentioned at the beginning, and to present more practical content and advice – such as videos of people who have visited a place – as well as making it as simple as possible to see and explore all sorts of things. of related topics.
In some corners of the web in more recent times, we’ve noticed threads of complaint about how Google isn’t what it used to be when it comes to the quality of search results, and perhaps the company felt it was time to start changing things – from a very big shape. There’s certainly a new look at research here with all these different elements, so it will be interesting to see how that plays out when we actually use the new research; and, of course, what is the reaction of those who have become more skeptical of Google.
Google is as old a web veteran as you’ll find and shouldn’t fail to move with the times. So when there’s talk about young people going to TikTok to find things out instead of Google search, that should be, well, maybe not a threat to Google, but certainly something that’s a little worrisome and should be paid attention to.
When other regions outside of the US will receive these changes, we don’t know, but considering they are expected to arrive in the “next few months” in the US, it looks like it will be a slow rollout, particularly in the global market. terms.