One of the few big phones to launch in 2022 is the Google Pixel 7, along with its Pro sibling, and a series of bizarre potato chip posts have revealed the hues the models will come in.
Google Japan posted on Twitter and its own website showing the four different colors, linking each one to some potato chip flavors it (presumably) invented.
#Googlepixel7 and 7 Pro で も も #teampixel に 家族 や と 楽しめる 4 の 味 の #google チップス 抽選 で で で で で で 名 期間 は は 9/23 (金) 18 時 ♪ は こちら こちら こちら こちら こちら こちら こちら こちら こちら こちら こちら こちら⇒ https://t.co/bmpLwUE8TMSeptember 13, 2022
There’s Hazel Onion for the green version, Salty Lemon for the lime green, Obsidian Pepper for the black braces and, our favorite, Snow Cheese for the white.
It’s worth noting that in Google images, the standard Pixel 7 is shown in black and lime green, while the Pro comes in green and white. It’s unclear if this is for illustrative purposes or if some tones will be blocked on certain phones.
These aren’t the actual names of the Pixel 7 line’s color options, it’s worth noting; Google has used food to advertise its phones before, shipping a few Pixel 4 devices in fun cereal box-style packaging, and again, pairing Pixel 6 devices with potato chips once again. So it’s just a weird marketing game, although it does reveal the phones’ colors to us in all their glory.
From our research, we can’t see Hazel Onion, Obsidian Pepper or Salty Lemon being actual flavors of… well, anything but apparently Snow Cheese in Korean cuisine, a powdery substance made from cheese, garlic and onions used to coat certain plates . How the teasers were posted exclusively on Google Japanese social media channels, we’re assuming this is a coincidence.
We’ve actually seen a lot of these colors before, as Google already showed off the Pixel 7 phones earlier in the year, but these new images mean something else.
Analysis: the provocations begin
Google develops its phone releases in a certain way, which is quite rare in the mobile phone industry.
Rather than remaining silent about devices and revealing all the information at once, Google tends to tease its phones in the run-up to launch. This has happened a lot with the Pixel 6 series, which has greatly increased the hype.
Google is likely to emulate this strategy in 2022 as we don’t expect the Pixel 7 phones to launch until October.
Aside from the initial reveal at Google IO back in May, this is the first tease we’ve seen for the Pixel 7, but it’s possibly the first of many. If Google uses its 2021 strategy again, we could hear a lot more about the new devices.
I hope we also learn about their photographic talents, so we can find out ahead of time if they’ll make it to our list of the best camera phones.