Nvidia’s RTX 4080 graphics card was seen priced high in Europe and the UK ahead of its big launch on November 16th, but unfortunately those are even more worrying prices for potential buyers than what we’ve already witnessed in the US.
If you recall, US pricing – for third-party models of the RTX 4080, i.e. custom boards made by Nvidia’s manufacturing partners – appeared late last week, and it wasn’t very pretty. Granted, there were a few 4080 GPUs holding Nvidia’s recommended prices – which was a relief to see – but the higher-end models are pushing a pretty ridiculous premium.
If you were hoping that the situation in Europe could be better, think again based on the first glimpses we’ve seen now.
In the UK, retailer Box has a number of Asus RTX 4080 models starting at an eye-watering £1,399 (TUF Gaming (opens in new tab)), with Entry-level Palit RTX 4080 (opens in new tab) also launched at this level (two game rock (opens in new tab) variants).
As Tom’s Hardware (opens in new tab) points out, the situation in the rest of Europe also looks quite dire. The Asus TUF RTX 4080 costs €1,430 in France (InfoMax) – which is close to $1,500 in US dollars – and 11,299.00 kr in Denmark (Proshop), which is even more (about $1,560).
Analysis: Pricing misery compounded
Keep in mind that the aforementioned Asus TUF RTX 4080 is one of the graphics cards that is on MSRP in the US (Micro Center at least), so it’s very disappointing to see it increase considerably in the UK and Europe.
Now, these starting prices don’t represent the entire RTX 4080 pricing landscape, of course; so we can’t get carried away. Major retailers like Scan, Overclockers and so on in the UK don’t yet have any priced RTX 4080 models, although product listings are on the website.
That said, we don’t consider this to be a huge sign either – and more of an indication that the stock may be teetering at launch. That would be a sadly familiar situation, and one that could lead to price inflation anyway, as scalpers look to grab the stock and perhaps sell it for even more profit.
We’re getting ahead of ourselves, naturally, but the whole RTX 4080 launch is starting to make us nervous. And it certainly is hard to be optimistic, especially for the UK market when you still can’t get an RTX 4090 for less than £1,800 now (opens in new tab)🇧🇷
The price will eventually come down further, though some gamers may expect the emergence of more affordable Nvidia graphics cards – like the RTX 4070 Ti (even if affordable is a relative term here, this GPU can certainly seem like a bargain compared to the prices outlined above. ). Likewise, there are options from AMD in the form of RDNA 3 GPUs, but again only high-end models, with the RX 7900 XTX aiming to compete toe-to-toe with the RTX 4080.