EA may have finally found a buyer, with Amazon reportedly set to officially announce its offering today.
Update: No one knows which way this story goes, with a conflicting report suggesting that Amazon will not make an offer to buy EA. You can find the output comments below.
Original story: EA has been looking for a buyer (or merger) since 2012, when its market value dropped 37%. The publisher declined to comment on the speculation at the time, but more rumors surfaced in May that it had its sights set again. Disco (opens in new tab) (through VGC (opens in new tab)) reported that Disney, Apple, and Comcast-NBCUniversal were in the running, along with Amazon.
And now for victory (opens in new tab) claims that Amazon took the next step and made an offer. The announcement is scheduled for today, apparently, but there is still no official word. This will be great news for EA after a decade-long mission to find a buyer. But not so big in terms of giant companies with deep pockets flaunting the money to gain a monopoly in the industry. Like Microsoft snapping up Zenimax Media, Bethesda’s parent company, or its plan to buy Activision, for example.
Although according to the update at the top this is being defended by CNBC (opens in new tab) who say their sources say no formal offers will be made.
As a solitary entity, I can crouch over it all. So let’s look at the positive side of how this deal might affect me personally. And there’s a tantalizing possibility: all the amazing shows I could get for years to come as part of my Amazon Prime subscription.
Video game adaptations used to be a hair-raising thing. There was Street Fighter (opens in new tab), Mortal combat (opens in new tab)even the Super Mario Bros. (opens in new tab) have a piece of the action. A few decades later, and we’re finally seeing a turnaround.
The Witcher on Netflix was a hit, while Arcane – adapted from League of Legends – managed to overshadow Cowboy Beebop when it debuted. With Amazon’s budget, we could see some fantastic new shows based on EA’s hoard of IPs.
I know I keep pushing this, but someone please do something with Jade Empire. The game is true GOAT material and if we’re not seeing a sequel, can we at least try a TV show? Mass Effect is another favorite and of course Dragon Age idiots are going to get dirty at the thought of a Prime Video series based on the franchise. Let’s put these casting ideas for Solas!
As Amazon’s library of original content grows, its streaming service houses some real gems. Among the best shows on Prime Video, you’ll find The Boys, The Marvelous Mrs Maisel and A League of Their Own. Sneaky Pete was also good if you missed it before it was cancelled.
There’s no reason to think that a series based on EA’s many IPs would fail; I think it would be just the opposite, given Amazon’s resources and track record.
Does this deal bode imminent doom for the video game industry? Perhaps. Should massive companies with infinite funds be allowed to crush the competition by buying publishers and developers out of control? Definitely not.
But I am a fair consumer. I consume. In name.